Finding and embodying its territory of expression - how can a brand define a territory of expression that is consistent with its DNA, and bring it to life in its collections, its communications and its public statements?

MasterclassCommunicationMarquesWSN AcademyStorytelling

09/06/2025 | 11:00 - 11:30 | Forum IMPACT and Neonyt Paris

Informations

Presented by Christelle Bois Duval, a brand strategy consultant, helping players in the creative industries to define and implement their strategy.
After 10 years at the heart of the NellyRodi agency, where she managed strategic consulting missions for Fashion & Lifestyle players, Christelle developed her own structure, EVIDENT.CONSEIL, to be as close as possible to entrepreneurs and decision-makers in the key stages of their brand's development:
- creation
- (re)positioning
- diversification (brand, offering, service)
- collaboration & licensing

Today, she works with a wide range of players in the fashion, sports, homeware and food sectors on projects involving brand strategy, territory of expression, structuring the offering and understanding the market.
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