Visual merchandising and the rule of 3: the winning trio for boosting sales
A brief - but effective - presentation of one of the visual merchandising techniques adapted to multi-brand shops and concept-stores to optimise their sales potential and create a customer experience based on recommendation.
By Sophie Edery, Director and founder of BICHE, a consultancy agency with variable skills.
‘BICHE' stands for “Bureau d'Ingénierie Culturelle Hautement Épatant” or for “Brigade Indépendante de Communication Hyper Efficace”!
BICHE supports different types of organisation (companies and local authorities) in the development, support and promotion of their projects, offering its expertise in the fields of culture, fashion, digital, communication and artistic direction.
Its areas of expertise include marketing development, creative design, brand territory, content creation, PR, events strategy and project engineering, always in a bespoke mode.
With almost 35 years' experience in marketing and communications strategy, cultural development and artistic direction, Sophie draws on this experience to enlighten, advise and support business leaders, elected representatives and artists...
What do its missions have in common? Daring projects or challenges - often both! With her solid expertise in development and artistic direction, she has made the customer experience her speciality and aesthetic research her identity. By putting marketing in all its forms at the heart of her approach, she has made customer relations one of her specialities.
Today, at the head of her own agency, she works alongside her husband Richard, an independent retailer and pioneer of multi-brand fashion in Bordeaux for over 30 years. Her boutique, Richy's, embodies the cult & cool wardrobe, emblematic of the historic heart of the city, offering an eclectic and coherent selection from around forty brands of women's, men's and unisex ready-to-wear and accessories.